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ADVERTISING AND SPONSORING FOR EXHIBITOR

Advertise
for yourself

Discover customized advertising options
and exclusive sponsoring services
for your appearance at the IZB 2026.

All advertising options

All advertising options for your IZB appearance

Discover the extensive range of advertising options for your appearance at the IZB. Find out more about all digital offers and the special on-site formats. Find out about the limited offers.

IZB Marketing Hub

Overview

All marketing and sponsoring options for your perfect IZB appearance. Discover the full range of advertising options here.

Book your free onboarding and get access to free advertising options.

01. Digital Reach

Maximize your visibility before, during, and after IZB 2026 with digital advertising formats. Present your brand across the website, event app, and digital communication channels to reach international industry professionals and decision-makers throughout the entire customer journey.

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02. Onsite Visibility

Use high-impact advertising spaces directly at the exhibition venue to strengthen your on-site presence. From banners and screens to branding areas, onsite advertising ensures maximum visibility and direct reach among IZB 2026 visitors.

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03. Premium & Exclusive Exposure

Choose exclusive advertising opportunities with maximum attention and limited availability. These premium formats provide your brand with outstanding visibility and create a strong presence within IZB communications and across the event venue.

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04. Lead Generation & Networking

Capture and manage valuable visitor contacts quickly and efficiently. With lead scan solutions, you can collect qualified leads directly at your booth and optimize your follow-up process for sustainable business connections and measurable event success.

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Boost your digital visibility.

01.

Digital Reach

Discover a wide range of digital advertising opportunities designed to increase your visibility across all IZB 2026 online channels. Explore all digital options in the IZB Shop.

Content Ad

Combine premium visibility with engaging storytelling through sponsored content placements within the IZB digital environment. Content Ads direct visitors to a dedicated advertorial page where you can present products, innovations, services, or company news in a detailed and visually appealing way. This format is ideal for increasing brand awareness, driving engagement, and delivering targeted marketing messages to industry professionals and decision-makers.

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Startpage Banner in the App

Secure one of the most visible advertising placements within the official IZB event app. The Startpage Banner appears prominently when users open the app, ensuring maximum attention and strong brand exposure throughout the event. This format is ideal for promoting campaigns, product launches, booth activities, or key brand messages directly to attendees.

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Banner Positioning on the IZB Website

Increase your online visibility with strategically placed banner advertisements across the IZB website. These high-impact placements help you reach exhibitors, visitors, and industry professionals before, during, and after the event. Website banners are an effective solution for driving traffic, promoting your brand presence, and strengthening your digital marketing activities around IZB 2026.

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Innovations@IZB Premium

Present your latest innovations and technologies with a premium showcase format designed to highlight forward-thinking products and solutions. Innovations@IZB Premium offers enhanced visibility within the IZB communication channels and provides exhibitors with an exclusive opportunity to position themselves as industry leaders and innovation drivers within the automotive supply sector.

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LinkedIn Advertising Opportunities

Expand your reach beyond the event platform through official IZB LinkedIn communication channels. These advertising opportunities allow you to connect with relevant professional audiences, increase brand awareness, and promote your participation at IZB 2026 to decision-makers and industry experts before, during, and after the event.

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Make your brand impossible to miss.

02.

Onsite Visibility

Enhance your presence at the exhibition grounds with impactful onsite advertising solutions. This section includes branding opportunities such as banners, digital screens, floor graphics, and other high-visibility placements that ensure maximum attention from visitors throughout the venue.

Entrance Branding

Create immediate impact with premium branding placements at the main entrances of IZB 2026. Entrance branding ensures maximum visibility as every visitor passes through key access points, making it one of the strongest awareness-driving onsite advertising formats.

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Digital Screens & LED Advertising

Capture attention dynamically with digital screen placements throughout the exhibition venue. High-traffic LED and digital display formats are ideal for promoting campaigns, product launches, videos, and real-time messaging directly to attendees during the event.

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Logo in the guide + hall maps

Secure lasting visibility in the most important visitor navigation tool of IZB.

Position your brand in the official IZB trade fair guide and benefit from continuous presence in one of the most frequently used information and orientation tools of the event.

Your logo will be integrated into both the trade fair guide and the hall plan – digitally and onsite – ensuring that your stand can be easily found by all visitors.

This allows you to reach visitors throughout the entire event duration, exactly when orientation and planning are key.

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Floor Graphics & Wayfinding Branding

Turn visitor pathways into branded touchpoints with strategically placed floor graphics and directional branding. This format combines visibility with orientation and allows your brand to accompany attendees through key areas of the exhibition grounds.

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Seat Advert IZB-Livestage

Direct attention at the heart of the stage program in the Connecting Area.

Place your flyers or give-aways directly on the seats of the IZB LiveStage and reach visitors right at the center of the stage program.

With placement on approximately 40 seats, you establish direct contact with all attendees of presentations and keynotes.

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Stand out with exclusive brand experiences.

03.

Premium & Exclusive Exposure

Explore premium and limited advertising opportunities that provide outstanding brand exposure and exclusivity. These products are designed for exhibitors who want to stand out with unique placements, high-impact branding, and special sponsorship options across IZB 2026.

Top Banner in Exhibitor List

Increase your visibility with a premium banner placement at the top of the exhibitor search. This high-impact advertising format positions your brand directly in front of visitors while they actively search for exhibitors, products, and solutions within the IZB platform.

Tip: There are only 2 Sponsorships available.

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Presentation at the IZB LiveStage

Position your company as a thought leader with a live presentation at the official IZB LiveStage. Share insights, innovations, and expertise directly with industry professionals and decision-makers in a highly visible stage environment.

Tip: This product is only available per request.

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Snack Packaging

Create a positive and engaging brand experience through individually branded snack packaging. This unique sponsorship combines visitor hospitality with direct brand interaction in a relaxed networking environment.

Tip: There is only 1 Sponsorship available.

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Meeting Room Sponsorship

Create an exclusive and professional environment for your business meetings during IZB 2026. With the Meeting Room Sponsorship, your company receives a dedicated branded space for customer meetings, presentations, and confidential discussions directly within the exhibition venue.

Use this opportunity to strengthen your brand presence in a premium business setting while offering partners and clients a comfortable and professional meeting atmosphere. The sponsorship combines functionality, exclusivity, and high-value brand exposure throughout the event.

Tip: There are only 3 Sponsorships available.

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Wi-Fi Sponsoring

Connect your brand with every visitor through exclusive Wi-Fi sponsorship opportunities. Wi-Fi Sponsoring offers repeated visibility during login and usage throughout the event, creating strong digital and onsite brand exposure while associating your company with connectivity and visitor convenience.

Tip: There is only 1 Sponsorship available.

Visit the shop for more information.

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Turn visitors into valuable connections.

04.

Lead Generation & Networking

Optimize your lead generation and visitor management with professional lead scanning solutions. The products in this section allow exhibitors to capture visitor data efficiently, simplify follow-up processes, and maximize the value of every business contact made during the event.

Lead Scan Team

Capture leads efficiently as a team and consolidate all contacts centrally in real time.

With the IZB Lead Scan Team Edition, you can easily scan visitor badges and collect valuable contacts together with your team. All captured data is automatically consolidated and made available in one central location.

Benefit from advanced export features: export all team contacts as well as data from your web profile visitors (with opt-in) as CSV files – enabling seamless follow-up and processing.

Ideal for larger teams and multiple booth staff working together to generate and manage leads efficiently.

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